🟢 Shopify

Shopify Analytics

Custom reports, SQL queries, and AI-powered insights for Shopify merchants

Get Started Free — $29.99/moTry the Live Demo

Shopify Analytics is built for quick answers to standard questions. But the moment you need to cross-reference customers with products, build a SQL query for Shopify customer lifetime value, track SQL query for Shopify repeat purchase rate, or automate a weekly report to your team — you're exporting to Excel and starting over.

Taptic connects to Shopify and imports all 8 store tables into a queryable workspace. Orders, customers, products, variants, Shopify inventory management analytics, fulfillments, SQL query for Shopify refund rate by product — all joined and ready for plain-English questions. You can build custom reports in the canvas editor, schedule them to email your team, and set alerts on any metric that matters to your business.

Use cases

What Shopify merchants build in Taptic

How to build a Shopify revenue dashboard
Revenue trends, AOV, repeat purchase rate, and customer LTV — all in one view
How to manage Shopify inventory with analytics
Sell-through velocity, days of stock remaining, reorder alerts, and dead stock detection
How to set Shopify eCommerce alerts
Get notified when refund rates spike, revenue drops, or inventory runs low
How to build Shopify eCommerce reports
Automated PDF reports delivered to your team on any cadence
How to do multi-channel eCommerce analytics
Shopify + Amazon + QuickBooks unified in one analytics workspace

SQL query examples

Shopify SQL queries generated by Taptic

How to calculate Shopify revenue by month
Monthly revenue trend with comparison to prior periods
How to calculate Shopify customer lifetime value
Total revenue per customer with first order, order count, and AOV
How to calculate Shopify refund rate by product
Which products are being refunded most and what it's costing you
How to calculate Shopify repeat purchase rate
What percentage of revenue comes from returning customers vs new
How to find which Shopify products drive repeat buyers
First purchase → repeat buyer rate by product — your best acquisition products

Connect

Set up your Shopify data connector

Connect Shopify to Taptic Data
One-click OAuth, 8 store tables imported, 5 premade reports seeded — ready in minutes

Learn

Concepts and definitions

How to calculate Shopify customer lifetime value
Formula, cohort segmentation, and what a healthy LTV looks like
What is Shopify refund rate?
How to calculate it by product and what a high refund rate signals
How to calculate Shopify repeat purchase rate
Formula, why it matters for LTV and CAC, and how to query it
How to track Shopify revenue by month
What counts as revenue, how refunds affect it, and period comparisons
How to find which products drive repeat buyers
First-purchase to repeat-buyer funnel — your best acquisition products
What is Shopify inventory management analytics?
Sell-through velocity, days of stock remaining, and reorder alerts

Related analytics

More Taptic Data analytics hubs

Amazon Analytics
FBA analytics, settlement reconciliation, return rates, and buy box tracking
QuickBooks Analytics
Custom financial reports and plain-English queries beyond what QBO builds in
SQL Query Examples
Real queries generated from plain English — against your actual data schema

Get more out of your Shopify data

Connect your store, get 5 premade reports, and ask any question in plain English. Start free at $29.99/mo.

Start Free — No Credit Card Required

FAQ

Common questions about shopify analytics

What Shopify data does Taptic Data import?
Taptic imports 8 Shopify tables: orders, order line items, customers, products, product variants, inventory levels, fulfillments, and refunds. All tables refresh on your chosen schedule with delta sync.
Can I build custom Shopify reports beyond the built-in analytics?
Yes. Taptic gives you a canvas report builder where you can drag charts, KPIs, and tables, then schedule the report to email your team as a PDF automatically. No developer required.
Does Taptic show Shopify customer lifetime value?
Yes. Because you have raw SQL access to all Shopify tables, you can query customer LTV, first-purchase product, repeat purchase rate, and cohort retention — any metric you can express as a SQL query.
How much does the Shopify connector cost?
The Shopify connector is included in Taptic Data starting at $29.99/mo with all features — premade reports, alerts, SQL access, and scheduled report delivery.

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