Amazon Analytics

Amazon gives you numbers. What it doesn't give you is insight. Seller Central reports are designed to show you what Amazon wants you to see — not necessarily the full picture of your FBA business. Your real margin after fees, your return rates by SKU, your buy box performance trend, your settlement reconciliation — these require going deeper than the built-in dashboards.

Taptic Data connects to Amazon Seller Central via the SP-API and imports all 8 data tables into a fully queryable workspace. You can ask questions in plain English, get schema-aware SQL, build custom reports, and set threshold alerts on any metric. Everything is generated against your actual data — not estimates, not benchmarks, not averages.