🛒 Amazon Seller Central

Amazon Analytics

From raw Seller Central data to trusted business answers

Get Started Free — $29.99/moTry the Live Demo

Amazon gives you numbers. What it doesn't give you is insight. Seller Central reports are designed to show you what Amazon wants you to see — not necessarily the full picture of your FBA business. Your real SQL query for Amazon net margin after FBA fees, your SQL query for Amazon return rate by SKU, your SQL query for buy box percentage by ASIN, your how to reconcile Amazon settlement payouts — these require going deeper than the built-in dashboards.

Taptic Data connects to Amazon Seller Central via the SP-API and imports all 8 data tables into a fully queryable workspace. You can ask questions in plain English, get schema-aware SQL, build custom reports, and set threshold alerts on any metric. Everything is generated against your actual data — not estimates, not benchmarks, not averages.

Use cases

What Amazon sellers build in Taptic

How to analyze Amazon FBA performance
Net margin per SKU, return rates, buy box trends, inventory aging, and FBA fee breakdown
How to reconcile Amazon settlement payouts
Compare settlement payouts to order revenue and catch unexplained fee deductions
How to set Amazon eCommerce alerts
Get notified when return rates spike, buy box drops, or inventory runs low
How to build Amazon eCommerce reports
Unified reporting across Amazon and Shopify channels with automated delivery
How to do multi-channel eCommerce analytics
Amazon + Shopify + QuickBooks in one workspace for a complete business view

SQL query examples

Amazon SQL queries generated by Taptic

How to calculate Amazon return rate by SKU
Find which products are being returned, at what rate, and what it's costing you
How to calculate Amazon net margin by SKU
Revenue minus all FBA fees — the real profitability number per product
How to track Amazon revenue by month
Monthly revenue trend with year-over-year comparison
How to track buy box percentage by ASIN
Buy box win rate per ASIN with trend over time
How to calculate FBA fee impact by SKU
Referral, fulfillment, and storage fees broken down by SKU with net margin
How to combine Amazon and Shopify revenue
Total revenue across both channels in one monthly view

Connect

Set up your Amazon data connector

Connect Amazon Seller Central to Taptic Data
One-click OAuth, 8 tables imported, 5 premade reports ready — under 15 minutes

Learn

Concepts and definitions

What is Amazon return rate?
Definition, formula, and why a high return rate is a product or listing signal
How to calculate Amazon net margin after FBA fees
The formula, which fees to include, and what healthy margin looks like
What are Amazon FBA fees?
Complete breakdown of referral, fulfilment, storage, and return processing fees
What is the Amazon buy box?
How buy box eligibility works and how to track your win rate per ASIN
What is an Amazon settlement report?
How to read your biweekly payout and reconcile it against your orders
What is ACoS on Amazon?
Formula, category benchmarks, and how to read ACoS alongside net margin
How to track Amazon revenue by month
What counts as revenue, seasonal trends, and year-over-year comparison

Related analytics

More Taptic Data analytics hubs

Shopify Analytics
Custom reports, SQL queries, and AI-powered insights for Shopify merchants
QuickBooks Analytics
Custom financial reports and plain-English queries beyond what QBO builds in
SQL Query Examples
Real queries generated from plain English — against your actual data schema

Get complete visibility into your Amazon business

Connect Seller Central, get 5 premade FBA reports, and ask any question about your store in plain English. $29.99/mo.

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FAQ

Common questions about amazon analytics

What Amazon data does Taptic Data import?
Taptic connects to Amazon Seller Central via the SP-API and imports 8 tables: orders, order items, financial events, settlement, sales & traffic, returns, FBA fees, and FBA inventory. All tables refresh on your chosen schedule.
Can I run custom SQL queries on my Amazon data?
Yes. Taptic gives you a full SQL editor with schema-aware AI. Type a question in plain English and the AI generates correct SQL against your actual Amazon tables — no hallucinated columns or guessed table names.
How does Taptic compare to Sellerboard for Amazon analytics?
Sellerboard is a dedicated Amazon profit tracker with PPC management and email automation. Taptic is a SQL analytics platform — you get raw data access, cross-platform reporting (Amazon + Shopify + QuickBooks), a canvas report builder, and AI-powered queries. Many sellers use both.
How much does the Amazon connector cost?
The Amazon Seller Central connector is included in Taptic Data starting at $29.99/mo. No per-connector fees, no order volume limits, no setup costs.

Compare tools

Evaluating your options? See how Taptic Data compares to other tools in this category.

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